Project Title: Epiphany Plants & Gems Logo Branding
Role: Graphic & Web Design

Web Design
Graphic Design
Hardware Considerations & Software Considerations: Squarespace, Instagram, Illustrator, Photoshop, Google Drive, Zoom.
Key Dates:
    • May 19: Primary and Secondary Research.
    • May 24: Create a brand system.
    • May 26: Website Prototype & Ecommerce Solutions
    • May 28: User testing and feedback.
    • June 1: Website/eCommerce prototype based on user feedback.
    • June 10: Final

Project Description: I created a brand logo for Epiphany Plants & Gems back in March and April. During the project’s planning phase, the business owner asked me if I would help him create a website with eCommerce for his products. At the time, I was hesitant because of coursework. When thinking about a capstone project, I felt that now was the time to see if he was still interested in having that work done.

Project Visuals:

Problem: Epiphany Plants & Gems is a local Chicago business. They specialize in creating tailored plant and gem combination packages for clients. A card comes with each purchase that explains the significance of each gem included in the order. I created this logo for the business correspondence, online profile pictures, and the stickers attached to the packages. Currently, Epiphany Plants & Gems have an Instagram page and a placeholder website. This capstone is my proposal for what the new website can look like to entice more customers.

Insight: “I have a remarkable ability to turn dreams into reality and sell plants locally, but I need a lot of help on the social media front to develop my brand further and expand online sales.” - Devin B., owner of Epiphany Plants & Gems, LLC.

Solution: “Engage a social media expert to help solve my website and online store deficits.” - Devin B., owner of Epiphany Plants & Gems, LLC.

Proposed Sitemap:

Observational Competitive Analysis:

User Testing Report:

iOS & Macbook
Education level:
Bachelor’s Degree - working on Masters
“The big, bold navigation buttons at the top are easy to see.”

Name: Isabel
iOS & PC
Education level:
working on Bachelor’s Degree
“I like the title overlays on the product images. I wonder if a different color would be easier to read.”

Experimental Prototyping:

Future Considerations:

I have been brainstorming ideas for a Snapchat lens that can be an addition to reach more customers. I want to create a shopping portal on Snapchat that would feature products floating around the customer's space. This experience could be for shopping or education on the various products that Epiphany Plants & Gems offers. For instance, something like this seven main chakras infographic might be helpful.

Another idea I had was to have the lens place plants and gems using augmented reality technology into customers' spaces, such as their shelves, floors, etc.

Reflections: I am so excited to share this website proposal with the client, Devin. If accepted, I will begin right away designing and making this site a reality. I am also quite excited to learn how to integrate an eCommerce website, implement search engine optimization, and launch.