Trader Joe's Rebrand – Wine and Cheese
I was tasked with rebranding two food items from Trader Joe's that are related. I chose wine and cheese. I researched the history of Trader Joe's to modernize their logo. I landed on a nautical themed font since the "high seas" are a major theme at their stores.
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/786b6ff7-f134-4e9f-96d0-4d804cfdd347_rw_1920.png?h=ee233df134cbf0f37d1ef40d4c9d7f1c)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/b10df27a-caab-401d-a4e8-ec1d44721d31_rw_1920.png?h=2976addffea85eaa3b283b689105d591)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/e6919491-243d-4189-b9c2-0cf2c5af025d_rw_1920.png?h=713bfceee081fcc56fa4454773660865)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/15d99f97-7d7a-4367-a9fa-dc5ea08f8b59_rw_1200.png?h=bfc974649d32e754961f73e0cc099a91)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/783cd627-bf01-4b0c-a560-fff6acd53775_rw_1200.png?h=95ff58fb96db0750bc89d3233ad055ef)