Packaging Design _ Trader Joe's

I was tasked with rebranding two food items from Trader Joe's that are related. I chose wine and cheese. I researched the history of Trader Joe's to modernize their logo. I landed on a nautical-themed font since the "high seas" are a major theme at their stores.

Trader Joe's Rebrand – Wine and Cheese
I was tasked with rebranding two food items from Trader Joe's that are related. I chose wine and cheese. I researched the history of Trader Joe's to modernize their logo. I landed on a nautical themed font since the "high seas" are a major theme at their stores.

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