![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/701aa4e6-e79e-41f3-bb60-8cb7471b12a6_rw_600.png?h=6969e6c7d06c914f7af75fb3f9bd13bb)
Project Title: Epiphany Plants & Gems Logo Branding
Skills: Sketching, Web Design, Graphic Design, Branding
Hardware Considerations & Software Considerations: Squarespace, Instagram, Illustrator, Photoshop, Google Drive, Zoom.
Key Dates:
May 19: Primary and Secondary Research.
May 24: Create a brand system.
May 26: Website Prototype & Ecommerce Solutions
May 28: User testing and feedback.
June 1: Website/eCommerce prototype based on user feedback.
June 10: Final
Project Visuals:
https://www.epiphanyplantsandgems.com/ https://www.instagram.com/epiphanyplantsandgems/
Problem: Epiphany Plants & Gems is a local Chicago business. They specialize in creating tailored plant and gem combination packages for clients. A card comes with each purchase that explains the significance of each gem included in the order. I created this logo for the business correspondence, online profile pictures, and the stickers attached to the packages. Currently, Epiphany Plants & Gems have an Instagram page and a placeholder website. This capstone is my proposal for what the new website can look like to entice more customers.
Insight: “I have a remarkable ability to turn dreams into reality and sell plants locally, but I need a lot of help on the social media front to develop my brand further and expand online sales.” - Devin B., owner of Epiphany Plants & Gems, LLC.
Solution: “Engage a social media expert to help solve my website and online store deficits.” - Devin B., owner of Epiphany Plants & Gems, LLC.
Project Visuals:
https://www.epiphanyplantsandgems.com/ https://www.instagram.com/epiphanyplantsandgems/
Problem: Epiphany Plants & Gems is a local Chicago business. They specialize in creating tailored plant and gem combination packages for clients. A card comes with each purchase that explains the significance of each gem included in the order. I created this logo for the business correspondence, online profile pictures, and the stickers attached to the packages. Currently, Epiphany Plants & Gems have an Instagram page and a placeholder website. This capstone is my proposal for what the new website can look like to entice more customers.
Insight: “I have a remarkable ability to turn dreams into reality and sell plants locally, but I need a lot of help on the social media front to develop my brand further and expand online sales.” - Devin B., owner of Epiphany Plants & Gems, LLC.
Solution: “Engage a social media expert to help solve my website and online store deficits.” - Devin B., owner of Epiphany Plants & Gems, LLC.
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/c4c99376-22ac-473c-b0c5-d7bc25a9efd3_rw_1200.jpeg?h=6465ec56c84eb839b0c94f8d0709d27e)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/badd2eea-4152-4a4e-8afd-34e027c8844c_rw_1200.jpeg?h=601fdc9573a67949c77732ffb779b146)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/cf6d8e66-afab-4a1c-aa69-202895fca83e_rw_1200.png?h=b54f06afd7ae186e3de4c38e414d34e5)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/7245df4d-d771-4a27-b90e-23bb78290c97_rw_1200.png?h=29274d0bd74af5458e93a888cf8f99fe)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/2cf97cf7-b7b8-4d61-b253-aa230a6d42bb_rw_1200.png?h=c4e798a831a99f8a962b931e7ba918e5)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/27c37966-b1ca-4445-9b9d-d6f0da8f8948_rw_1200.png?h=ce548897b26eec5cb36f289ca51ac88b)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/01e181e1-babb-4c9f-bca1-105a5a02130e_rw_1200.png?h=3ef281d111ebcc4f34480c24f1584afe)
Proposed Sitemap:
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/1baf3305-247d-449d-92c5-e7c7b252a8b6_rw_1920.png?h=15e35f9e7c52a31f8ed84850da5d515c)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/f4b4e840-7112-4d86-8e1b-110715de56de_rw_1200.png?h=15a6648e3859edb5c8b09b763a5411ff)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/037c32e9-d0eb-4fe8-abe9-75c47394c45b_rw_1200.png?h=133c975255d6450e27048bc9eee054d7)
Observational Competitive Analysis:
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/ded0e230-64e9-470b-8fe4-2aad88e7f460_rw_1920.png?h=b2634366dc42942ed91668544768494a)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/db183475-a002-4e4e-abce-907e86d2008e_rw_1920.png?h=94c9e87a24cf5fa5042666e6d5da65f5)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/df4c8870-6d2e-4ebd-98f1-36fcec9e2a65_rw_1920.png?h=393973ad9d7d24095fc1a077c724adb5)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/2cd33d29-3ce8-4b6e-855b-c5c57286f8e4_rw_1200.png?h=0f35fbdaf1c7527bd1438a5c9660c5f8)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/47f9a4ad-3419-49bc-b351-626ba16c0d2a_rw_1200.png?h=040e6f5f38f4cd1bbb1695341207e62a)
User Testing Report:
Name: Ric
Age: 45
Devices: iOS & Macbook
Income: $55K
Education level: Bachelor’s Degree - working on Masters
Quote: “The big, bold navigation buttons at the top are easy to see.”
Name: Isabel
Age: 30
Devices: iOS & PC
Income: $35K
Education level: working on Bachelor’s Degree
Quote: “I like the title overlays on the product images. I wonder if a different color would be easier to read.”
Experimental Prototyping:
Name: Ric
Age: 45
Devices: iOS & Macbook
Income: $55K
Education level: Bachelor’s Degree - working on Masters
Quote: “The big, bold navigation buttons at the top are easy to see.”
Name: Isabel
Age: 30
Devices: iOS & PC
Income: $35K
Education level: working on Bachelor’s Degree
Quote: “I like the title overlays on the product images. I wonder if a different color would be easier to read.”
Experimental Prototyping:
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/0cc5319d-7783-4928-a67f-0ce29252349c_rw_1920.png?h=a9b86614405114e86625c5d88d0671cc)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/82bd6eb0-8b67-4e75-a52a-6d497352a251_rw_1920.png?h=444be509ace8c16bac8cb92902a31af9)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/d49619e3-f711-41ce-9f52-332afa76fe66_rw_1920.png?h=ea5ebd57cf764ce1be2b1095d96fa284)
Future Considerations:
I have been brainstorming ideas for a Snapchat lens that can be an addition to reach more customers. I want to create a shopping portal on Snapchat that would feature products floating around the customer's space. This experience could be for shopping or education on the various products that Epiphany Plants & Gems offers. For instance, something like this seven main chakras infographic might be helpful.
I have been brainstorming ideas for a Snapchat lens that can be an addition to reach more customers. I want to create a shopping portal on Snapchat that would feature products floating around the customer's space. This experience could be for shopping or education on the various products that Epiphany Plants & Gems offers. For instance, something like this seven main chakras infographic might be helpful.
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/92ae86f5-6c46-45cc-bdc3-7bac14c36ed8_rw_600.jpeg?h=89dc488ed008ff4597c0974dca5be900)
![](https://cdn.myportfolio.com/eb48fdd9-a13b-48e4-acf3-973c9497d3e1/f2c8d987-32e1-4cca-bf19-3c070759cfd5_rw_1920.png?h=dd5edcec74283134362fae336946a525)
Another idea I had was to have the lens place plants and gems using augmented reality technology into customers' spaces, such as their shelves, floors, etc.
Reflections: I am so excited to share this website proposal with the client, Devin. If accepted, I will begin right away designing and making this site a reality. I am also quite excited to learn how to integrate an eCommerce website, implement search engine optimization, and launch.
Reflections: I am so excited to share this website proposal with the client, Devin. If accepted, I will begin right away designing and making this site a reality. I am also quite excited to learn how to integrate an eCommerce website, implement search engine optimization, and launch.